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WHAT'S NEW...

CINCINNATI, Ohio - The automotive industry's most respected newsletter company is taking their afforable program to the next level. NWZ WORX Multimedia's personalized newsletters are now available in full-color, for just pennies more than two-color. George Zabrecky, CEO OF NWZ WORX, explains why this newsletter program has been so successful over the past 18 years. "Our newsletters enable you to build long-term relationshipswith your customers by providing them with helpful tips and allowing them to get to know you better."

NWZ WORX, the first to provide exclusive, personalized newsletters for the automotive industry, knows that this program is the best way for shops to fill their bays and achieve higher profits. They also know that fall is one of the best times to market. "Fall provides plenty of marketing opportunities to shop owners," Zabrecky said. "You can highlight back to school, October Car Care Month, the time change or holiday travel."

Zabrecky believes that the most important thing for shop owners to remember is education. "Education is the key. Your customers are not coming to you because they want to. They're coming because they have to." Zabrecky said. "If they can find a better price somewhere else, they'll go there. Educating them, letting them know what sets you apart from the shop down the street, will keep them coming back to you."